ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify the channels that consumers receive Close up and Maclean toothpaste advert, to determine the influence of advertising on consumers brand preference of Close up and Maclean toothpastes in Makurdi metropolis. The survey method was adopted and simple random sampling and purposive sampling were adopted as sampling technique using a sample size of four hundred which was statistically determined using Taro Yamane formula. The population comprised of civil servants, students and business persons in Makurdi. Findings from the study revealed that majority of respondents were aware of advert on Close up as compared to Maclean toothpaste. Also, television was discovered to be the dominant channel that consumers receive adverts about the products. One major factor responsible for brand preference was advertising. The study concluded that television was the dominant channel which consumers receive advert on Close up and Maclean toothpaste. Also, consumers agreed that advert lead to brand preference of Closeup and Macleans toothpastes. The study recommends that hence consumers in Makurdi metropolis have low awareness level of advert on Macleans toothpaste, marketers of the product should engage in aggressive advertising in order to compete favourably with their competitors.
Related Project Materials
INVESTIGATING THE STIGMA OF VOCATIONAL EDUCATION IN SOCIETY
ABSTRACT: The study on Stigma of Vocational Education in Society examines perceptions and attitudes towards vocational education and explores strat...
THE INFLUENCE OF REGULATORY CHANGES ON MANAGEMENT ACCOUNTING PRACTICES
Abstract:
This research explores the influence of regulatory changes on management accounting practices...
THE DETERMINANT OF SAVINGS IN NIGERIA (1985-2011)
ABSTRACT
The term savings refers to the part of income immediately spent or consumed but reserved for futureconsumption, investment or un...
ILLICIT USE OF TOXIC DRUGS AMONG YOUTHS IN THE FCT ABUJA.
Abstract
According to World Health Organization (WHO), substance abuse refers to the harmful or hazardous use of psychoactive substances,...
THE EFFECTS OF EARLY MARRIAGE ON THE SOCIO-ECONOMIC AND EDUCATION DEVELOPMENT OF A CHILD IN EDUCATIONAL DISTRICT
ABSTRACT
This study was conducted to appraise the effect of early marriage on child education and socio...
FACTORS AFFECTING SECONDARY SCHOOL ORAL ENGLISH INSTRUCTION
Abstract
In English Language, there is a strong correlation between oral language skills and achievement in the written...
THE ROLE OF COST FORECASTING IN BUSINESS PLANNING
ABSTRACT
THE ROLE OF COST FORECASTING IN BUSINESS PLANNING
This study examines the role of cost forecasting in business plannin...
CHALLENGES OF MANAGEMENT OF PUBLIC RESIDENTIAL PROPERTIES IN NIGERIA
STATEMENT OF THE PROBLEM
According to Bello (2008), public residential properties is more than a mere shelter; it includ...
THE EFFECTS OF OVERPOPULATION ON THE ACADEMIC PERFORMANCE OF STUDENTS
ABSTRACT
This project work provides a general information and knowledge of the effect of overpopulation on the academic...
ACCESS TO INFORMATION BY PRIMIGRAVIDA ON MATERNAL HEALTH SERVICES IN FATIMA VILLAGE IN ZARIA LOCAL GOVERNMENT AREA
ABSTRACT
This study investigated access to information by primigravida on maternal health services in Fatima Village in Zaria Local Gover...
